The Behavioural Research Foundation (BRF) is a registered society under the Societies Registration Act, 1860. Dedicated to promoting excellence in research, education, and practical applications within behavioural research and allied disciplines, BRF serves as a dynamic platform for academics, practitioners, and policymakers.
Central to BRF’s vision is the profound conviction that human behaviour constitutes the most pivotal element in societal and individual evolution. Behaviour shapes outcomes in every domain of life—distinguishing success from failure, ethical conduct from compromise, and effective leadership from mediocrity. The Foundation is passionately committed to the systematic exploration of human behaviour in its myriad forms. Key focus areas include consumer behaviour, behavioural marketing, behavioural finance, emotional intelligence, decision-making under uncertainty, and any other domains directly or indirectly connected to cognitive, emotional, and social dimensions of human action. BRF is governed by a distinguished Management Committee comprising accomplished professionals from academia and industry.
The members of BRF have diverse backgrounds, drawing on expertise from institutions and regions across India, ensuring a multidisciplinary perspective. With a dedicated team of researchers and scholars, the Behavioural Research Foundation bridges rigorous academic inquiry with real-world impact. By fostering deeper insights into human behaviour, BRF aims to cultivate ethical leadership, informed decision-making, organisational excellence, and societal progress. It stands as a beacon for advancing indigenous and global behavioural knowledge in an increasingly complex world.
Vision
To lead the world in behavioural research, empowering ethical and informed decisions for a better society.
Mission
The Behavioural Research Foundation is committed to pioneering research, education, and application in behavioural sciences to equip leaders and practitioners with the knowledge and tools needed for evidence-based, ethical, and resilient decision-making in an increasingly complex world.
Objective
a) Â Â Â Â Â Promoting research in behavioural sciences and related fields.
b)Â Organising regular conferences and seminars to facilitate member collaboration, idea exchange, and consensus-building on critical issues.
c)Â Â Â Standardising behavioural research curricula in academic institutions nationwide.
d)Â Â Â Equipping managers with analytical tools for evidence-based commercial and strategic decision-making.
e) Â Enhancing practitioners' abilities to navigate uncertainty through in-depth analysis of behavioural and cognitive factors.
f) Â Serving as a knowledge-sharing platform for business, trade, commerce, and management within the behavioural research domain.
g)Â Â Â Providing expert consultancy and technical support to organisations via its specialist network.
h)Â Â Â Publishing journals, books, and periodicals to support academics, professionals, and broader macroeconomic welfare.
i) Â Â Â Undertaking any allied activities that further the society's mission.